Why Choosing a Woman-Owned Roofing Contractor Matters in St. Louis
The construction and roofing industry has historically been male-dominated. But in St. Louis, a woman-owned small business is changing the way homeowners experience storm damage restoration — by leading with education, transparency, and a commitment to treating every home as if it were her own. Here's why choosing a woman-owned roofing contractor matters for your home and your community.
A Different Perspective on an Old Industry
Hail Shield Exteriors LLC is owned and operated by Lizza Valenzuela, a St. Louis entrepreneur who founded the company to bring honesty and quality craftsmanship to homeowners navigating storm damage and insurance claims. While Lizza may not have hands-on installation experience herself, she has the full knowledge and capability to ensure every home gets installed perfectly — and she personally oversees quality standards on every project.
What WOSB Certification Means
Hail Shield Exteriors is certified through the SBA Women-Owned Small Business (WOSB) program, which recognizes businesses that are at least 51% owned, operated, and managed by women. This certification reflects a commitment to diversity in the construction industry — and it sets us apart from the storm-chasing outfits that flood into St. Louis after every major weather event.
Education Over Pressure
One of the things that makes a woman-owned business different in this industry is the approach to sales. We don't knock on doors after a storm and pressure homeowners into signing a contract. We educate. We show you the damage, explain your options, and let you make the decision that's right for your family. Our owner has built a team that shares this philosophy — HAAG-certified inspectors, GAF and Owens Corning certified installers, and insurance claim advocates who treat every homeowner with respect.
Community Roots
As a locally owned, woman-owned business, we are rooted in St. Louis. We live here, raise families here, and rebuild here. When you hire Hail Shield Exteriors, you're not just getting a roofing contractor — you're supporting a small business that reinvests in the community through our referral program, our hiring of local crews, and our commitment to every neighbor we serve.